Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
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Ozempic. People on it can’t handle sugars and carbs as well.
Because every time they try to eat something, it’s recalled.
This thread rightly points out all the excesses of capital-fueled social trends.
Less mentioned is that a higher protein breakfast ~20-30g vs traditional carb-heavy breakfast is actually helpful for more stable morning energy (less sugar crash), cognitive clarity, and reduced snack cravings especially later in the day. Search any of your reputable health sources and you’ll likely find something to that effect. I don’t believe it’s particularly disputed at this point.
Wait, what about morning pasta, I feel they work fine for me. Should I switch to morning sausages?
A lot of Americans have been convinced lack of protein is why they keep gaining weight and aren’t muscular. Testosterone is in a similar position. These can be concerns for people who are low in them, or for people struggling at high levels of fitness. But it’s largely just influence from diet influencers repeating gym bro advice.
There’s also a straight line between bro culture, testosterone supplements, and fascism
Only on Lemmy can you find a link between protein powder and fascism
This place is beyond brain fucked 🤣
It’s the prevalence of drugs like Ozempic. They cause people to eat a negative calorie diet so it’s very important that they keep their protein intake at or above their requirements. If they don’t, they will lose muscle at a dangerous rate.
Pretty sure these drugs are just creating huge heart health problem we’ll see in the future.
It’s got what plants crave.
Sufficient protein intake is very important when it comes to gaining healthy weight, or retaining muscle mass as you either diet or age. Most people do not get enough protein intake their daily meals, and unlike other things like potassium, iron or vitamins, there’s no easy over the counter pill you can swallow to level that out. In the U.S. people that haven’t been intentional with their diets usually tend towards very carb-heavy diets.
Companies put what they think people care about on their packaging. In the 90’s it was “low fat”. It’s trendy right now in America to eat healthier (perhaps due to fast food abandoning Americans for unsustainable profits) and one of the first two things any American will learn when you start actually paying attention to what you eat is that 1. You’re probably eating too many calories, and 2. You’re not eating enough protein.
Most Americans get significantly more protein than they need, men by ~30% and women by ~15%. Even if you look at the new wildly unscientific federal guidelines saying to get more protein (this is a top down “problem”) Americans tend to still get more than that, but it is closer. A huge problem is the over reliance on animal proteins causing the other issues and the huge lack of fiber Americans struggle with.
Congratulations, you’ve discovered the nature of advertising.
A while back during the gluten-free craze my laundry detergent proudly had “gluten-free” on the packaging.
EDIT: I learned it’s possible for plant-based detergents to have contact with gluten, so for those with zero tolerance it can be a concern.
So while it sounds insane for detergent to label itself gluten-free, for people with severe gluten sensitivity toiletries, cosmetics, and other non-consumable items can still cause them symptoms with exposure, or so I’ve been told by someone I know with gluten intolerance. Whether this is an exaggerated concern or not, there is demand (albeit small) for such products.
No, they have to ingest it. These people are stupid
I stand corrected.
The detergent I used was supposed to be eco-friendly so its target audience might be looking at plant-based cleaners.
My dog shampoo proudly states that it has not been tested on captive animals… so I’m left wondering if they’ve tested it on free animals, or if I should think twice about using it on my dogs.
Animal testing typically involves injecting chemicals or rubbing directly into purpose-made abrasions or the eyes of animals. It is MUCH more brutal than it sounds.
Im sure they washed dogs with the final formula.
Or they’re taking the approach of software companies nowadays: don’t test, just make the users test in production
Although my dogs have protested loudly about being bathed with this shampoo, I can confirm that they survived and were cleaner as a result.
I just had a great mental picture of some scientists chasing down and tackling a wild dog to try and shampoo it.
I always thought this meant “this specific product was not tested on animals but the research it is based on maybe probably involved animal testing.” Like there’s some foundational knowledge that forms the basis of “how to make a shampoo”, and that knowledge may be gotten through some unethical means.
Theyre already swallowing Trumps loads so why not?
Marketing & the obsession of a healthy lifestyle promoted by influencers.
If you want to build muscles you need proteins. => You need proteins to build muscle.
But also if you want to lose weight, you have to reduce carbs and eat more proteins. => Your body needs more energy to break down the proteines and convert it to energy than for carbs and fats=> You feel full longer & “burn” more calories when digesting.
Unfortunately, people don’t realize that fibers are more op than proteins. And just eating proteins how some influencers are promoting is kinda BS for your longterm digestive system. => TLDR eat beans over just meat. Also, look forward to the high fiber fad that is about to be started.
Yeah dark leafy greens and lots of beans (with rice). They’re filling, nutritious, low calorie, and once your digestion acclimates you’ll feel great. Also non-fried potatoes are great as well
I thought protein was last year and fiber was this year
i assumed it was the popularity of gym culture moving into every day life
The US secretary of health, RFK Jr., pushes an uptake in protein as part of his “MAHA” - “Make America Healthy Again” - messaging. See example tote bags for an event here.
It’s the reason you can buy protein poptarts.
Eh, its gotten more popular, but I first did keto back in 2017 and it was great. The Atkins diet started back in the 70’s. Keto aa we know it today traces its roots back to the Mayo clinic in 1921, and you can find other evidence of people throughout history trying high protein diets.
The US government’s messaging about food as always had a lot more to do with economics and politics than health.
Oh, I was being advised about a “Mediterranean diet” back in the early 2000s for my epilepsy. But mass adoption at this level - like, “Protein Chocolate Milk” - bro, do you know how much protein is already in chocolate milk, before you add more? - is absolutely grifters gathering around a new fad, and RFK and the current admin is nothing if not on the grifter train, or “economics and politics” if you want to call it that. The GLP-1 note from others is actually a good point as well.
Right wing/influencer jockey/stupid American marketing/FOMO/idk we just buy whats cheapest and skip/block ads
Saw an ad for a protein soda. I am vomit.
That sounds unpleasant, like in texture and flavor
