Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
This thread rightly points out all the excesses of capital-fueled social trends.
Less mentioned is that a higher protein breakfast ~20-30g vs traditional carb-heavy breakfast is actually helpful for more stable morning energy (less sugar crash), cognitive clarity, and reduced snack cravings especially later in the day. Search any of your reputable health sources and you’ll likely find something to that effect. I don’t believe it’s particularly disputed at this point.
Wait, what about morning pasta, I feel they work fine for me. Should I switch to morning sausages?