Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
Oh, I was being advised about a “Mediterranean diet” back in the early 2000s for my epilepsy. But mass adoption at this level - like, “Protein Chocolate Milk” - bro, do you know how much protein is already in chocolate milk, before you add more? - is absolutely grifters gathering around a new fad, and RFK and the current admin is nothing if not on the grifter train, or “economics and politics” if you want to call it that. The GLP-1 note from others is actually a good point as well.