Oh, I was being advised about a “Mediterranean diet” back in the early 2000s for my epilepsy. But mass adoption at this level - like, “Protein Chocolate Milk” - bro, do you know how much protein is already in chocolate milk, before you add more? - is absolutely grifters gathering around a new fad, and RFK and the current admin is nothing if not on the grifter train, or “economics and politics” if you want to call it that. The GLP-1 note from others is actually a good point as well.

The US secretary of health, RFK Jr., pushes an uptake in protein as part of his “MAHA” - “Make America Healthy Again” - messaging. See example tote bags for an event here.

It’s the reason you can buy protein poptarts.