well if that were true you wouldnt have noticed the protien …

this was in rl a lot too. Just like the protein. there were clothing lines and crap all built around plus size models. Ads all over the place about ‘size doesnt matter’ but yet attacking thin people. They were all up in everyone’s face calling anyone who counted calories to have an eating disorder. Calling down the medical field for being in on a conspiracy with diets and health. being offended over plane seats being too small. Some people outright refusing to walk anywhere and shamelessly hogging wheelchairs away from people with disabilities in airports.

it was a very weird time. not that now doesnt have it’s bizarreness…

Maybe you missed the pendulum swung back hard after the body positivity fad of “healthy at any size” and people yelling about how calories are a lie. this all went down about 3 yrs ago.

Then after the resulting mass of influencer death from heart failures in as young as mid twenties to early thirties we are swung back on the fitness side of things again with a new ferocity involving protien and glp1 now.