Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
But what is the context? Are they 15-30% up on calories because of their intake, do they just eat too much? What about other countries, what about a normal diet, what is a normal diet?