A new division called Xbox XP will take the lead on “film and television, consumer products, strategic partnerships, and live experiences,” with a focus “on how people experience our franchises beyond the games themselves.”
Sigh…
I saw a post on blusky that summarized it: Microsoft never wanted to consolidate studios. They wanted to consolidate IP.
I can’t wait for XBox Live: The Movie!
I could understand doing this if your brand was thriving, but this just feels like trying to squeeze money out of a sinking business instead of fixing the problems that are sinking it.
Their C-suites are in panic and know fuck all about games but they probably have seen one or two movies and have heard of Netflix. They probably proposed this because it‘s the only thing that makes sense to them in a foreign world that confuses them. It can only fail and will likely churn out AI slop nobody wants to watch.
They may also think Disney or Skydance will buy them and theyll get to sail out the window on their golden parachutes.
Oh, yeah, this will work. Why didn’t anyone else think of this?
/s
They should make Uwe Boll head of that department.
Moar Master Chief ASS! That’s what gamers really want!
Now that everyone hates the IP, let’s ruin them further with movies
They are absolutely fucked
Reminds me the time Xbox prioritized the console for TV.
The bargain bins are full of once-great brands that haven’t produced anything in decades, but will let any old cheap factory slap their name on a product for a few bucks.
This is basically the same thing, but with stories instead of hardware.
Shame they can’t repeat the success of the 360.
Don’t they remember thier halo debacle? I didn’t need to see master cheifs whole asshole…
We goin back to Kinect and Television?
